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Phase 1: Foundation & Seed Funding

Solidify the prototype, formalize the business, and secure seed funding.

Months 1-6

 

 

Key Activities:

• Formalize the business as a Community Interest Company (CIC).

• Engage a solicitor to review and finalize all legal documents (ToS, Privacy Policy).

• File for trademark protection for the Guardian Angel name and logo.

• Open a dedicated business bank account upon company registration.

• Develop a comprehensive business brief and investor pitch deck.

• Initiate outreach to angel investors, VCs, and grant-making bodies to secure £150k - £250k in seed funding.

Phase 2: MVP Development & Team Growth

Use seed funding to hire a core team and develop the Minimum Viable Product (MVP).

Months 7-12

 

 

Key Activities:

• Recruit a Lead Mobile Developer (or agency) and a part-time Community Manager.

• Begin development of the native mobile applications (iOS & Android) based on the existing prototype.

• Establish a closed Alpha testing group with trusted users for early feedback.

• Conduct Beta testing to identify bugs and gather user experience data before launch.

Phase 3: Launch & Traction

Launch the MVP, demonstrate user traction, and prepare for Series A funding.

Months 13-18

 

 

Key Activities:

• Submit the MVP to the Apple App Store and Google Play Store.

• Execute a strategic PR and marketing campaign to drive initial user acquisition.

• Implement analytics to track Key Performance Indicators (KPIs) like Daily Active Users, Monthly Active Users, and user retention.

• Formalize pilot partnerships with key organizations (e.g., police forces, charities) to validate the Agency Portal concept.

Phase 4: Scaling & Impact

Secure Series A funding to scale the team, product, and user base.

Months 19-24

 

 

Key Activities:

• Actively pitch and close a Series A funding round (£5M - £10M).

• Expand the team by hiring key roles such as a Head of Product, additional developers, and marketing staff.

• Begin development of advanced features, including the full-featured Agency Portal.

• Research and plan for internationalization, starting with one new target country.

Phase 5: The Physical Sanctuary & Global Legacy

To extend the digital sanctuary into the physical world, creating holistic, world-class centers for healing, education, and community.

Years 3-5

 

 

Key Activities:

• Secure land and major funding for the first flagship Guardian Angel Centre.

• Formally launch The Noah Foundation to provide specialized support for children affected by domestic abuse.

• Lead the 'Let Me Speak' advocacy campaign to drive systemic change.

• Develop and launch branded hardware (e.g., safety bracelets) that integrate with the app.